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ascend beyond the limits

Art Direction  |  Brand Identity  |  Campaign

Around the World in 80 Characters hosts type conferences around the globe, and I created and branded their latest event: Ascend Beyond the Limits. Hosted in the City of Dreams, this conference pushes designers to go beyond their limits while experiencing a city that ignites our imaginations.

Creativity   |   Innovation   |   Inspiration

The theme is based on the ascender in type anatomy and references the mind-bending wonders within Dubai. For the design of the conference, I created an interlacing design that stretches beyond the standard grid structure of typography with words that imitate the geometric script art in Arabic.

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