rice rangoli kit
Packaging Design
What if Royal Basmati Rice made a rice themed DIY kit? And what if that kit also educated the American public about Indian holidays and traditions?
Celebrating international holidays in America can be difficult, and festivals like Diwali are often overshadowed by other holidays. The Rice Rangoli Kit seeks to educate the public about Diwali festivities and the common traditions observed, and help families connect to the holiday.
Diwali, also known as the Festival of Lights, is a major Indian holiday that celebrates the victory of light over darkness. A common Diwali tradition is to decorate our home's entrances with colorful rangoli designs to welcome good fortune into our homes. These designs can be made with colorful powders or rice!
This kit is a promotional DIY set by Royal Basmati Rice that makes rice rangoli's more accessible to those celebrating in America. The kit includes all the materials needed and an informational guide to Diwali traditions and how to celebrate!